Find their pain. Show it so well they see themselves.
Then send them to the 5-minute skill check. That's the whole job. About four minutes of reading.
The brief on one screen
- Goal
- Get the right people to take the 5-minute skill check. That's your only CTA.
- Who
- Office professionals with 2+ years in one function: operations, projects, finance, accounting, analytics, or HR.
- Script rule
- Build the Reel around one pain they share. If they don't see themselves in the first 3 seconds, the rest won't matter.
- Keep out
- Program names, prices, and program pages. The Reel sells the skill check.
- Format
- A Reel of about 60 seconds for your feed and Meta ads. Static talking-head videos won't be approved.
Where your viewer goes
Your Reel
They see a moment from their own week and think “that's me.”
Skill check
Five minutes of questions. They get a career map showing which of their skills lead to a role AI won't replace.
Lead form, then a call
After the skill check they leave their details, and our team follows up with a call.
People who know how their company actually runs
Six pains they share. Pick one per Reel.
“AI does half my week now. So what's left for me?”
The reports and reconciliations they used to own get done in minutes. Even people who kept their job say their duties changed.
“I've hit a ceiling.”
Another “not now” at the review. There's no next step and nothing new to grow on.
“I'm too far in to start over.”
Career-switch ads talk to beginners. Ten years in, a junior paycheck isn't a plan, and part of them wonders if they're too old to retrain.
“I don't even know what to learn.”
The new AI job titles mean nothing to them, and every course looks the same.
“Who'd hire me for this?”
Postings ask for AI experience, and they have nothing to point to yet.
“I can't quit to study.”
A full-time job, bills, and family. Any plan has to fit into their evenings.
Experience doesn't expire. Jobs do.
What AI is taking
- Building reports and summaries
- Matching invoices and posting entries
- Schedules, tracking, and allocating work
- Searching for information
What stays with them
- Knowing how the process actually works
- Getting other teams to agree and act
- Judgment on rules, quality, and risk
- Explaining what the numbers mean
“You don't have to start from scratch. Find out which of your skills lead to a role AI won't replace.”
Lines you can borrow
Experience doesn't expire. Jobs do.
AI took the report. It can't take knowing why the numbers matter.
Ten years of getting things done isn't a liability. It's your head start.
Postings now ask for AI. They still ask for everything you already do.
You don't need to start over. You need to know which of your skills travel.
Another “not now”? Find out what's next.
If you need one proof point
It starts from what they know
They learn only what's missing and bring AI into the tasks they already do.
It fits around a full-time job
It takes 4–5 months online at 10–12 hours a week, and 77% of TripleTen students work full-time while they study.
Six ways in, each built on a pain
The report that writes itself
Monday's three-hour report is done before their coffee cools. First relief, then the quiet question of what their job is now. The answer is the part AI can't do, which happens to be what they're good at.
Format: POV · office setting
Another “not now”
The yearly review, the polite no, and the drive home. Then the turn: what if the next step isn't on this ladder at all?
Format: Storytelling · creator POV
Start over? At this point?
A parody career-switch ad tells a 12-year finance pro to begin at entry level, and their face says it all. Then: what if your experience is the head start?
Format: Skit · stitch or duet
What even is that job?
They read new AI job titles out loud and none of them make sense. Then they realize the description is mostly things they already do.
Format: Office humor · street-style quiz
Read the job posting
Tick a real posting from their field line by line: stakeholders ✓, process knowledge ✓, reporting ✓. One line is left, and it asks for experience with AI.
Format: Screen recording · carousel
Evenings, not a reset
The kitchen table after the kids are asleep, laptop open. They keep the job, the income, and the industry while figuring out what's next.
Format: Day-in-the-life
The 60-second shape
- 0–3 sec
Pain
Open on one specific moment from their week. Skip the intro and the sponsor mention.
- 3–15 sec
Recognition
Add the details that make them think “that's literally me.” Stay here longer than feels comfortable.
- 15–30 sec
Reframe
Their experience is the part AI can't do. Show what stays with them.
- 30–45 sec
TripleTen
One line and at most one proof point. Leave program names out.
- 45–60 sec
Skill check
Invite them to see where their skills lead. Mention the 5 minutes and the career map they get at the end.
CTAs that work
Lines we don't cross
Do
- Keep your own voice: human, direct, witty, and specific
- Joke about work frustrations, with the viewer always in on the joke
- Treat their experience as the asset
- Frame the skill check as a discovery: “see which of your skills lead there”
- Show real work settings and screens
- Keep the CTA calm, with no pressure or countdowns
Don't
- Name, show, or link to a program, its price, or its page
- Mention the lead form, a call, or talking to sales. The skill check is the only ask
- Promise a job, title, promotion, or salary, or use any salary figure
- Promise their job is safe from AI. The skill check shows a direction, not a guarantee
- Say “AI is coming for your job,” or make anyone feel too old or behind
- Say “break into tech,” “change careers,” or “learn to code”
- Quote statistics we haven't approved for your Reel
- Show code, terminals, robots, or neural-network visuals
- Use discounts, countdowns, or “only 3 seats left”
Naming
Say: skill check, career map, and TripleTen is a career learning platform
Never: assessment, quiz, test, bootcamp, school, course
Three steps to publish
Script and storyboard
Name the one pain your Reel is about, then send a shot-by-shot plan showing what we hear and see.
Film and edit
Record with a microphone, edit at a tight pace with frequent visual changes, add on-screen text, and land the pain in the first seconds.
Final video and caption
The caption includes your promo code, a tag for @tripleten.techcareers, and the skill check link.
Before you submit
Cover the logo. If the opening still reads as a real moment at work, it works. If it reads like an ad for a course, rebuild it.
Can you name the one pain this Reel is about?
Will the right person think “that's me” within 3 seconds?
Would a stranger watch the first 15 seconds with no brand in them?
Does it change how they see their own experience?
Does it give them a real reason to take the skill check?
Would they send it to a coworker?